1
Build Your ChatGPT Prompt
Pick your scene, the guy in the middle, shirt designs, and options. Hit Generate -- then copy the prompt straight into ChatGPT.
🎬 Scene -- where are they?
👔 The Guy in the Middle
👕 Shirt 1 -- Left Girl Putts & Pints
👕 Shirt 2 -- Right Girl Be Hoptimistic
⚙️ Options
2
Write Your Caption
Your scene and shirts are already pulled in. Pick your tone and hit Generate -- then copy the full post ready to paste into Facebook.
📊 Auto-Pulled From Step 1
Scene: -- ·
Shirts: -- & -- ·
Amount: --
🎭 Caption Tone
⚙️ Options
3
Finish Your Image
Drop your ChatGPT image below. Add the Fairway logo to the blank check area, the favicon to the bottom right, and optionally the BCG hiring badge. Then download your finished ad.
🖼️ Image Source
📸
Drag & drop your ChatGPT image here
No images yet.
Upload your finished AI images here and reuse them across any campaign.
Upload your finished AI images here and reuse them across any campaign.
4
Set Up Your Facebook Audience
Pick your audience type and target states. Hit Generate -- then copy the recipe straight into Meta Ads Manager.
👥 Who Are You Targeting?
📍 Target States
Hold Ctrl/Cmd to select multiple
💰 Daily Budget
Run 3 ad sets simultaneously.
Wait 72 hours before judging.
Target CPL: $20-45
Wait 72 hours before judging.
Target CPL: $20-45
📊 A/B Test Tracker
| Ad Name | Scene | Audience | CPC | Leads | Status |
|---|---|---|---|---|---|
| Click + Add Row to track your ad sets | |||||
5
Plan Your Posting Schedule
Set your start date and frequency. Get a 14-day calendar showing exactly what to post and when.
📅 Schedule Setup
📖
The BCG Campaign Playbook
Your complete step-by-step launch guide. Click any step to expand it. Keep this open while you work.
1
Generate Your Image ↗ Step 1 tab
~10 min
▼
Go to Step 1 → pick scene, guy, shirts, amount → hit Generate Prompt → copy it.
Open ChatGPT → FPS BCG Ads project → paste prompt → upload your master reference image → generate.
Generate 2-3 variations and pick the sharpest one. Check that the check text is fully readable and the guy is wearing a white polo.
Open ChatGPT → FPS BCG Ads project → paste prompt → upload your master reference image → generate.
Generate 2-3 variations and pick the sharpest one. Check that the check text is fully readable and the guy is wearing a white polo.
💡 Best performers so far: Kiddie Pool, 19th Hole Bar, Concert. White shirts outperform black. $90K check hits harder than $30K.
2
Finish the Image ↗ Step 3 tab
~5 min
▼
Go to Step 3 → drop your ChatGPT image in → click + FAIRWAY LOGO → drag it to the blank upper left of the check.
Click + FAVICON → drag to bottom right corner.
Optional: click + BADGE → drag to top right, rotate slightly for a sticker effect.
Hit ⬇ Download.
Click + FAVICON → drag to bottom right corner.
Optional: click + BADGE → drag to top right, rotate slightly for a sticker effect.
Hit ⬇ Download.
💡 If the Fairway logo shows a white box on the check, select it and switch blend mode to Multiply.
3
Write Your Caption ↗ Step 2 tab
~2 min
▼
Go to Step 2 → pick your tone → set mantra to 3x → hit Generate → copy the Full Post block (caption + hashtags combined).
💡 The mantra matters. "Hey Smart Business Owners! Start Paying Attention! Stop Paying Fees!" × 3 is your brand drill. Always include it.
4
Post to Facebook Organically
~3 min
▼
Post to Fairway Payment Solutions Facebook page.
Upload your finished PNG → paste your full caption + hashtags → post at 12:00 PM or 5:30 PM for best reach → max 1 post per day.
Reply to every comment within 2 hours.
Upload your finished PNG → paste your full caption + hashtags → post at 12:00 PM or 5:30 PM for best reach → max 1 post per day.
Reply to every comment within 2 hours.
💡 If a post gets 5+ organic likes within 4 hours, boost it immediately at $10/day. The algorithm is already warming it up.
5
Run as a Paid Ad ↗ Step 4 tab
~10 min
▼
Go to Step 4 → pick audience → generate targeting recipe → copy it.
Open Meta Ads Manager → Create Campaign → Objective: Traffic → create ad set → paste targeting → set budget → upload image → paste caption → Publish.
Pixel ID: 1295055002493899
Open Meta Ads Manager → Create Campaign → Objective: Traffic → create ad set → paste targeting → set budget → upload image → paste caption → Publish.
Pixel ID: 1295055002493899
💡 Wait 72 hours before judging. Day 1 CPC is always inflated. Target CPL: $20-45.
6
Scale What Works
Ongoing
▼
After 3 days check results:
→ CPL under $45 → Keep running
→ CPL $45-80 → Test new scene or audience
→ CPL over $80 → Pause and regenerate
Increase budget max 20% every 48 hours -- never double overnight.
Frequency over 3.5 → refresh creative
Frequency over 6.0 → pause immediately
→ CPL under $45 → Keep running
→ CPL $45-80 → Test new scene or audience
→ CPL over $80 → Pause and regenerate
Increase budget max 20% every 48 hours -- never double overnight.
Frequency over 3.5 → refresh creative
Frequency over 6.0 → pause immediately
💡 The BCG funnel: Facebook ad → BCG app → relationship builds → Fairway merchant conversation. One merchant at $1M/year processed = $30,000 saved = your best ROI.
⚡ Quick Reference Numbers
$20-45
Target CPL
$15/day
Start budget
2-3 wks
Refresh creative
< 3.5
Frequency cap
$30K
Per $1M processed
1/day
Organic max
📤
Export & Publish
Copy your caption and post via Buffer, or open Ads Manager to create a draft paid ad. Takes 30 seconds.
👕
Brand Ambassador Recruiting Posts
Generate posts that make women want to become BCG Brand Ambassadors. They see it, they want in, they go to feefreedom.us/join-us — you never have to cold message anyone.
🎯 POST TYPE
📍 TARGET MARKET
🎭 TONE
⚙️ DETAILS (optional — makes it more specific)
⚡
BATCH AUTO-GENERATE
Lock your core settings. Spin scenes, shirts & hooks automatically. Approve winners, skip losers.
🔒 LOCKED SETTINGS (apply to all variants)
🎲 SPIN VARIABLES (auto-rotated across variants)
Scene rotation: Picks distinct scenes from the 12 available — guarantees no two variants use the same scene.
Shirt rotation: Picks distinct shirt pairs — guarantees both shirts are different in each variant.
Shirt rotation: Picks distinct shirt pairs — guarantees both shirts are different in each variant.